Media Literacy
Our goal in viewing media is to process the information effectively so we understand our relationship with media. This enables us to be efficient information managers, wise consumers, responsible producers, and active participants. There are five core concepts that create an outline of the five key questions in media literacy: authorship, format, audience, content and purpose.
When we produce media messages, we control the content and have self-awareness, as opposed to consuming messages where we have no control. “All media messages are constructed. Media messages are constructed using a creative language with it’s own rules. Different people experience the same media message differently. Media have embedded values and points of view. Most media messages are organized to gain profit and/or power.”
Media literacy is about understanding our relationship with the media.
dc said,
September 29, 2009 at 3:51 pm
Decent summary…but you might include some personal insight/perspective on these concepts…